The exterior sign of Lenox Square. |
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| Location | Atlanta, Georgia, USA |
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| Opening date | 1959 |
| Developer | Noble Properties |
| Management | Simon Property Group |
| Owner | Simon Property Group |
| No. of stores and services | 248 |
| No. of anchor tenants | 3 |
| Total retail floor area | 1,545,000 sq ft (143,500 m2) |
| No. of floors | 4 (Neiman Marcus has 3) |
| Website | Lenox Square Mall |
Lenox Square is an upscale enclosed super regional shopping mall located in the Buckhead District of Atlanta, Georgia. Lenox Square comprises more than 1,545,000 square feet (140,000 m2) of retail space, with 250 stores on four levels, including a large food court. The mall is home to three anchor stores: Macy's, Bloomingdale's, and Neiman Marcus. The mall is owned by Simon Property Group and has been owned by the Indianapolis-based developer since 1998, along with the neighboring Phipps Plaza shopping center.
Lenox Square opened to the public on August 3, 1959. Originally, it operated as an open-air shopping center, much like a typical lifestyle center. The mall's original anchors were Rich's and Davison's, two of the most famous and acclaimed department stores in the area, as well as grocery chain Colonial Stores. The mall originally opened with 60 stores. Over the next few decades, the mall underwent four expansions, since competition would arise from the opening of many shopping malls in the suburbs. The most recent renovation included the expansion of the Neiman Marcus store by 52,000 square feet (4,800 m2) and the addition of 36,000 square feet (3,300 m2) of new retail space. Lenox Square houses several upscale stores that do not have other locations within several hundred miles of Atlanta. These include Ermenegildo Zegna, Faconnable, David Yurman, Nicole Miller, Diesel, Bulgari, Fendi, Louis Vuitton, Cartier, Salvatore Ferragamo, Burberry, Hervé Léger, Ralph Lauren, Gregory's, Diesel, Microsoft, Armani Exchange, Zara, Henri Bendel, and Prada. Lenox Square also has the largest Pottery Barn in their chain as well as one of the largest Forever 21 stores in the Southeastern United States.
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Lenox Square was developed by Ed Noble, a former developer from Kansas City, Missouri, whose company, Noble Properties, acquired the site in 1956.[1] Several features were proposed on the site, including three statues, a pedestrian bridge linking Lenox Square with neighboring shopping center Phipps Plaza, and a discothèque.[1] These plans, however, never materialized.[2] Groundbreaking of the shopping center occurred in July 1957, and it was completed on June 29, 1958.[2] The public opening ceremony for Lenox Square was held on August 3, 1959. Initially containing 800,000 square feet (74,000 m2) of retail, the shopping mall was anchored by Rich's, Davison's, and a Colonial Stores supermarket. There were 52 original tenants, including a bowling alley, indoor golf driving range, and a Kresge five and dime store. A movie theater opened in June 1963.[3] Within its first few years of its existence, Lenox Square would be a part of several major events in the city. It is the starting point in the annual Peachtree Road Race, one of the largest 10 kilometer races in the world.[4][5]In 1985, Davison's merged with Macy's to form the Davison's-Macy's moniker, and in 1986, Davison's closed and was converted to a Macy's.[6] In 2000, the celebration of the Rich's Great Tree moved to the flagship store from Underground Atlanta, after having been held downtown for decades.[7]
In 1991, Rich's relocated their flagship store to Lenox Square from downtown Atlanta. In 2003, Federated Department Stores began integrating the Macy's name with their other regional department store brands, including Rich's. Following the news, the Lenox Macy's location closed and the building (along with the location at Perimeter Mall) was renovated extensively to house the first Bloomingdale's in the South, which opened in October 2003. In 2005, Federated Department Stores dropped the regional names of all of their department stores. The former Rich's-Macy's location at Lenox Square became the flagship of Macy's Central until all of the company's divisions had consolidated into one.[8][9]
Since its opening, Lenox Square has undergone four major renovations and expansions. During the years following the opening of the shopping mall, several new retail centers opened up in several suburban locations, notably Perimeter Mall and Cumberland Mall. As a response to increasing competition, Lenox Square underwent a major renovation and expansion in the early 1970s that would have the entire shopping center enclosed. The renovation included a new wing and the addition of the first Neiman Marcus location outside of Texas and Florida.[10] It is still to this day the company's only location in the state.[11]
A second expansion was completed in 1980 that added a three-level section at the back of the mall which included a food court. This replaced the previous open-air Plaza Court and supermarket. Lenox Square now encompassed 1,040,000 leasable square feet. The new food court was soon joined by a 19-story, 370,000 sqft (gross), class-A office building, a twin-appearing 24-story hotel, 1,800 space, five-level combined hotel-office parking garage (two below ground), and 800-space four-level retail pre-cast concrete parking deck. These were adjacent to the MARTA's Lenox transit station, which opened in December 1984.
In 1995, the mall underwent its largest expansion, adding a second story above the original Mall Level. The expansion made Lenox Square the largest shopping center in Georgia, with 1,457,000 million square feet (140,000 m²) divided among 200 stores and restaurants.[12] This distinction was relinquished to the newly built, 1,700,000-square-foot (160,000 m2) Mall of Georgia in 1999.
The most recent expansion of Lenox Square was completed in 2007. The existing Neiman Marcus was enlarged by 52,000 square feet (4,800 m2) and a 36,000-square-foot (3,300 m2) upper level was added to the wing connecting the store to the main mallway. The shopping center then housed 1,545,000 leasable square feet and 240 stores and services.[13]
Lenox Square is connected via parkway to the 27-story JW Marriott Buckhead hotel, classified as a 4-Diamond hotel by the AAA. Many other luxury hotels are within walking distance from Lenox. These include St. Regis, W Hotel, Ritz-Carlton, Grand Hyatt, InterContinental, The Mansion, and Westin.
The area around Lenox has grown immensely in the past few decades following its opening, and now includes many high-rise condominiums and office buildings. A two-story Target store sits across from Lenox at Lenox Maketplace, connected inside via escalators and elevators designed for shopping carts as well as shoppers, and having checkouts on both levels at the exits to a parking deck. Other stores at Lenox Marketplace include Dick's Sporting Goods, Filene's Basement, and Borders. The Sembler Company was the developer. In addition, Phipps Plaza is located to the northeast of Lenox Square across Peachtree Road. A few thousand feet from Lenox Square Mall is an enormous Rooms To Go store. Across Peachtree Road from the large store is a large shopping center named Buckhead Square which is anchored by The Container Store with neighbors like Tuesday Morning, Men's Wearhouse, and Clear. Recently, Icebox Custom Jewelry, a family-owned jewelry store since 1976, has recently moved to the Buckhead Square. Traffic levels around Lenox are high and the streets are confusing for those unfamiliar with the area. Georgia 400 (a tollway to the north, and freeway south to nearby Interstate 85) opened in 1993, restricting traffic to and from the west after it cut many existing roads. However, the BUC (Buckhead Uptown Connection), the free shuttle bus service around Buckhead, is available, supported voluntarily by a self-taxing district (Buckhead CID) which includes Lenox, and by GRTA and other agencies. The Peachtree Streetcar initiative would also extend free or low-fare streetcars to Lenox in the north, through midtown and downtown, to a proposed mixed-use redevelopment around historic Fort McPherson, 14 miles (23 km) south. MARTA, the city's main mass transit system, provides one station near the mall.
Several companies, such as AT&T Mobility[14], have their headquarters near the shopping center.
Visited by more than 35 million people a year, Lenox Square is one of the most popular and profitable retail centers in the United States.[16] Together with Phipps Plaza, an estimated $1 billion was pumped into the local economy in 2007.[17] Lenox Square attracts a significant amount of foreign shoppers and tourists; an estimated 40% of all visitors of the shopping center in 2009 were tourists.[1] Lenox Square is the third largest shopping mall in the state, as well as one of the largest in the Southeast. Only the Mall of Georgia and Perimeter Mall have a larger gross leasable area than Lenox Square.[18]
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